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GreenDimes & Little Critter® Teach Families Simple Ways To Start Living A Greener Lifestyle: In Celebration of Earth Day, Leading Junk Mail Reduction Service Partners with HarperCollins Children's Books to Make a Difference

PALO ALTO, Calif. (January 28, 2008)

Most of today's busy parents want to protect our planet for the future of their children, and it can seem like an overwhelming task to take all of the steps necessary to make a difference. GreenDimes, the nation's leading junk mail reduction service, is helping parents make small changes that can have considerable long-term effects. By signing up for Green Me!, GreenDimes' premium service at www.greendimes.com, families will receive tools to help them start reducing their negative impact on the environment. As a bonus, the brand new HarperCollins title "Little Critter®: It's Earth Day!" by beloved author and illustrator Mercer Mayer, is included in the Green Me! package to help parents talk to their kids about how they can be more environmentally conscious.

In the book, Little Critter is on a mission! After watching a film about climate changes at school, Little Critter decides to do his part to slow down global warming. With the help of his family and friends, Little Critter begins to reduce, reuse and recycle. Together they learn about the importance of not wasting water or energy—a timely message for Earth Day and every day after. The book includes Top 10 Ways to Help Save the Planet, a charming and practical list of easy things the whole family can do to make a difference.

For only $36 plus shipping & handling, Green Me! will help families make this difference by providing:

• One GreenDimes junk mail reduction service (which eliminates up to 90% of your junk mail)
• One GreenDimes reusable Chico shopping bag
• One GreenDimes t-shirt (your choice of size and color)
• Two energy-saving compact fluorescent light bulbs
• One "Little Critter: It's Earth Day!" children's book (available while supplies last)
• Ten trees planted with GreenDimes non-profit partners — 5 at sign up and the remainder when members add their first five catalogs

"The great news for parents is that taking this to step to get off of junk mail lists to reduce the amount of unwanted mail and catalogs they receive can make a big difference for the environment," says GreenDimes CEO and Founder Pankaj Shah. "Time with our families is precious, so why spend it sorting through junk mail? We're proud to offer Little Critter books as part of our Green Me! service so that parents can spend their free time teaching their children about how they can help our planet."

GreenDimes has already brought relief to hundreds of thousands of consumers throughout the United States by making a huge dent in the amount of unsolicited junk mail they receive. The comprehensive service that GreenDimes provides gives consumers control over junk mail and catalogs delivered to their mailboxes, ultimately stopping millions of pounds of unwanted mail, planting and saving almost a million trees since the company was founded in 2006.

Consumers can choose to pay $20 to sign up for the basic Free Me! membership to remove their name from dozens of direct marketer's mailing lists or upgrade to the Green Me! service that includes helpful items to help them live a greener lifestyle. To learn more about GreenDimes and the organizations it supports, visit www.greendimes.com.

About GreenDimes

GreenDimes (www.greendimes.com) is a Palo Alto, California-based company dedicated to helping consumers do little things that will make a big difference. GreenDimes was founded in 2006.

About Mercer Mayer

Mercer Mayer has been writing and illustrating books for children for over forty years. His most recognized character, the lovable and charismatic Little Critter®, was born in 1975 in the book Just for You. Mercer's Little Critter has since starred in more than two hundred books and sold over one hundred and fifty million copies. Born in Arkansas, Mercer now lives in Connecticut with his family.

About HarperCollins

HarperCollins Children's Books is one of the leading publishers of children's books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasures — Charlotte's Web, The Chronicles of Narnia, Goodnight Moon, Where the Sidewalk Ends and Where the Wild Things Are; and popular new classics — A Series of Unfortunate Events, Warriors and Fancy Nancy. HarperCollins Children's Books is a division of HarperCollins Publishers, one of the leading English language publishers in the world and a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NCP, NCPDP). Headquartered in New York, HarperCollins has publishing groups in the U.S., Canada, the U.K. and Australasia. You can visit HarperCollins Children's Books at www.harpercollinschildrens.com and HarperCollins Publishers at www.harpercollins.com.

Little Critter: It's Earth Day!
Written and Illustrated by Mercer Mayer
HarperFestival
9780060539597 / $3.99 / Ages 3 – 7 / February 26, 2008
www.harperchildrens.com

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