PLENTY MAGAZINE
$12/year (6 issues/year)

According to the New York Times, Plenty has a new approach to environmentalism that is "more latex, less flannel." Launched in November 2004, Plenty magazine not only debates the major issues of the day on its pages, but it is in the process of defining a new ethic, aesthetic and way of life: hip, green living. We believe that the technologies are in place and the will exists to make a transition from a world of potential scarcity to a world of plenty. Our editorial focus lies at the intersection where concern for the environment meets quality of life: food, home, design, architecture, cars, clothing, travel, outdoor recreation, and leisure.